Let’s say you started a blog 6 months ago. You have tried everything but your blog is not getting enough traffic. How would you feel? Certainly, disappointing! A blogger never likes it when his/her blog does not perform well. And a blog’s performance is somewhere based on the traffic it gets. There are many bloggers out there who are not very happy with their blogs’ performance. They want organic search traffic but do not know where to begin. If you are one of them and looking for some help, This article is going to be the best resource for you. Here we will help you learn how to increase blog traffic using 100% effective tricks.
How to Increase Blog Traffic?
There are over 600 million blogs in the world today, but not every blog is successful. Bloggers want to get more traffic to their blogs. They always try to gain readership, but that is not too easy. Readers cannot come to a blog magically. It takes a lot of patience and hard work to build an audience. Many blogs get a good amount of traffic, and many do not. Bloggers often get frustrated and give up on blogging when their blogs do not get enough traffic.
Read – Why Website Traffic is Important
If you have been working hard on your blog but its performance is not up to the mark, it is time to get serious about traffic. Here are 10 easy steps you should start taking to increase blog traffic.
#1 – Create Quality Content
Content is king. There is nothing more important than content. And if your blog does not have quality content, it fails to attract visitors. Even Google never ranks websites or blogs that do not have quality content. If you want to increase blog traffic, make sure your blog has quality content. Not only the content but also the blog posts’ titles should be of high quality. Besides, you should be more strategic with your content marketing efforts.
The title of your blog posts is as important as your blog post content. You should never overlook the importance of the tiles of your blog posts. If the title is clear and catchy, it will attract readers and increase blog traffic.
Make sure you update your blog with new posts regularly. If a blog is updated regularly, it gets more traffic than usual because Google gives higher priority to those websites or blogs that have fresh content. So if you want to increase blog traffic, keep updating your blog with new quality content.
You may find this helpful – 5 Ways to Create Blog Content That Drives Organic Traffic
#2 – Use Proper Keywords
For your blog, keywords are as important as the quality of your content. Keywords determine what your blog post is all about. The main purpose of using keywords is to help your target audience find your content when they perform a Google search on a specific topic. It is very important to use the most relevant keywords in your blog content so that people can find your blog post. So if you want to generate more traffic to your blog, you have to follow a proper keyword strategy. Which keywords you are using and how you are using them are two very important aspects.
Firstly, you need to choose the keywords or phrases that you believe that readers often use to find a particular post. You can use the Keyword Research tools to find popular keywords related to your blog post. Although you can choose multiple keywords, there should be one target keyword for each blog post you write. You should use the target keyword in the title of your blog post, headings & subheadings, body text, featured image, as well as in the URL of the page. And the other relevant keywords you can use in the content of your blog post.
But keyword stuffing is something you should definitely avoid. If you use the keywords properly in your blog content, this will help Google understand what your blog post is about. Ultimately, your blog will get more organic search traffic from Google and other search engines.
#3 – Add Images & Infographics
Studies have shown that blog posts with images and infographics have a better readership. If you add images and infographics in your blog post, this will not only make it more attractive but also increase blog traffic. How? You can include your target keyword in the Alt Image tag of the image or infographic. As a result, search engines will find your blog highly relevant to a particular search query.
Note: Avoid using images from Google because most of the images are protected by copyright law. And if you use those images without permission, this will be copyright infringement. So, instead of using Google images, you should create your own images or infographics.
#4 – Link Building
If you have not started link building yet, you must start it now. It is one of the most common and highly effective SEO strategies of all time. For those who do not know what link building is, it is the process of getting hyperlinks from other sites to your own website or blog. You should always be interested in building links to get referral traffic and increase your blog’s authority. Although Google’s algorithm is constantly evolving, link building is still an important factor to determine which site ranks for which keywords.
Also, you should include helpful links to other reputable sites in your blog post. With more backlinks and high-quality hyperlinks in your blog posts, Google will identify your blog as a quality resource worthy of citation. As a result, your blog will get a higher search ranking and a large amount of organic traffic.
#5 – Stick to Your Niche
From an SEO perspective, sticking to the niche is very important for any blogger. You should only write about topics focusing on your niche readers. You might be interested in many things, and you may want to cover them in your blog posts. But this is not the right approach. If your content does not follow a clear theme, your target audience will be confused. So you have to stick to your niche while writing blog posts. Firstly, you need to decide who your target audience will be, what they want to read, and what message you want to convey through your post.
#6 – Promote Your Blog on Social Media
Promoting your blog on social media is another good approach that will help you increase blog traffic. Social media sites are some of the top traffic sources. With no social media presence, your blog is not likely to get noticed by social media users. So you must create social media accounts on Facebook, Twitter, LinkedIn, Instagram, etc. Whenever you write a new post on your blog, do not forget to share it on your social channels. Also, you can tag fellow bloggers or companies who might think of sharing your content on their social channels. In this way, you can reach a bigger audience.
Besides, you should consider adding social sharing buttons anywhere on the page of your blog post. This will help your readers share your content with others through social media. When people share your content with others, more people will visit your blog, and ultimately this will increase blog traffic.
Read – 5 Highly Effective Ways to Increase Social Media Shares
#7 – Connect with Other Bloggers
Although there is always tough competition among bloggers, the blogger community is very supportive. You should connect with the bloggers who blog on similar topics you do. Connecting with bloggers in your niche will benefit you in different ways:
- Building mutually beneficial relationships
- Creating more brand awareness for your blog
- Establishing your blog credibility (when an influential blogger recommends your blog)
- Growing your blog readership and community
Besides, if you connect with other bloggers in your niche and share their content, they will return the favor by sharing your content. In this way, you will get more new visitors to increase blog traffic.
Read – Blogger Outreach: How to Do It Successfully
#8 – Invite Guest Contributors
It is never easy for any blogger to keep updating the blog with new content by oneself. That is why many successful bloggers invite guest bloggers to contribute. When a guest blogger writes for you, you get more content for your blog. Besides, the guest contributors also share their guest posts with their networks. In this way, your blog gets exposure, and you get more traffic to your blog.
#9 – Write Guest Posts
If you want to be a successful blogger, you should not only invite guest contributors to your blog but also do guest posting (aka guest blogging) regularly. When guest bloggers write for your blog, they may also ask you to write for them. And you should never say No to guest blogging. If you can write a top-quality post as a guest blogger, you can drive more traffic to your blog once it goes live. Guest blogging also helps you reach your target audience. You can also link your blog in the author bio section so that the readers can come to your blog directly from that site if they enjoy your writing.
#10 – Improve User Experience
Last but not least, user experience has an important role to determine whether your blog will get more traffic or not. Websites and blogs with good user experience always get more organic traffic. On the other hand, people never like those websites and blogs that have a bad user experience. If the user experience of your blog is bad, this will hurt its search ranking. And if your blog does not have a higher search ranking, it will never get visitors. So you have to improve the user experience of your blog to get a higher search ranking and increase blog traffic.
Conclusion
A successful blog can have an amazing impact on your business by driving more traffic to your site. If your blog is not getting enough traffic, get serious about it. The article has nicely explained various methods to increase blog traffic. If your blog gets enough organic search traffic, this will increase your website’s conversion rate.