Benefits of Blogging During COVID-19 – Start Your Blog

The year 2020 will forever be remembered because of the COVID pandemic. Many people lost their livelihood, and some even lost their lives. The situation continues to be critical in the coming times. Everything is being impacted by COVID-19 in some way, including our work. Startups and small businesses have suffered the most, and they are still suffering. If your business is also facing difficult times during the COVID-19 outbreak, you should start ramping up your blogging efforts. A successful blog will surely help you get through these difficult times. In this article, we are going to discuss the benefits of blogging during COVID-19.

Benefits of Blogging During COVID-19

A lot of companies often overlook the importance of blogging. They think that blogging takes a lot of time and it gives little return. But this is not right. Blogging may take a bit more time than any other marketing strategy. However, it is the most effective and affordable way to market your business online. During this COVID pandemic, many companies have started blogging to promote their business. Below are a few key benefits of blogging you can avail during this COVID pandemic –

Providing Value to Your Audience

Be it small or big, every business has a social responsibility towards its audience. Building a strong relationship with your audience is a crucial part of your marketing strategy. To run a successful online business, you should always provide value to your audience. Because people like and remember those businesses which care about them. Blogging is one of the best ways to provide value to your audience by educating them. When you write blog posts regularly, you educate your audience and keep them engaged with your brand.

In these difficult times of COVID-19, your objective should not be only getting more business but to continue providing value to your audience. So you should think about contribution, not conversion. Write blog posts that primarily focus on COVID-19 outbreak, such as – 

• Healthy habits and disease prevention
• Foods and recipes that boost immunity
• Tips on staying healthy and productive during work-from-home

Remember, customers really like when businesses provide value in difficult times. So the more you care for your customers, the more you earn their trust. Ultimately, this will boost your sales as well as business growth.

Getting Customer Interest

Customer interest is very crucial to the sales process of any business. When you create useful blog posts, you not only provide value to your audience but also make them interested in your products or services. How? If you keep updating your blog with helpful resources, you can establish your brand credibility with the audience. Addressing your customers’ concerns through blog posts will help you gain their trust.

Remember, trust and credibility are the two most important factors that decide the success of your online business. If your audience trusts you and recognizes your brand’s credibility, they are more likely to consider using your product or services whenever the need for the same arises.

Growing Your Email List

Although email marketing is an old strategy, it is still an effective way to establish brand awareness and boost sales. Through email marketing, you can build strong and meaningful relationships with your customers by sending them personalized emails and newsletters. To run a successful email marketing campaign, you need to have a huge list of subscribers. And to get more and more subscribers, no other way is better than blogging.

If you provide enough useful information to your customers through blog posts, they will love to subscribe to your business blog. As a result, your email list will grow, and you will be able to reach maximum prospects and customers around the world.

Improving Your Search Engine Ranking

One of the key benefits of blogging is that it keeps your website fresh and current. And this is very important to improve your search engine ranking. If you keep updating your blog with new posts, you can keep your audience engaged with your content. They will start visiting your blog regularly to get new information. Besides, they will spend more time on your blog. And later, if they are satisfied with the information you shared through the blog posts, they might visit your business website. As a result, it will improve your search engine ranking.

Also read – How to Improve Google Search Ranking of Your Website.

Building Thought Leadership

To run a successful business during the COVID-19 crisis, you have to become a thought leader in your industry. Thought leadership is all about building a brand with your own ideas. If you are able to influence people with your ideas, they start following you to make informed decisions. In this way, you can build thought leadership that will offer incredible benefits to your business. Blogging is one of the most effective and scalable ways to establish thought leadership and connect with your target audience.

When you share useful information regularly through blog posts, people will start noticing you and your brand. And if you stay consistent and reliable, they will acknowledge you as a thought leader. During the COVID-19 pandemic, if you provide useful content to your target audience, you will earn their respect and trust in return.

Conclusion

During these difficult times when COVID has affected both SMEs and large businesses, a lot of people have grown their businesses through blogging. It is one of the most effective and inexpensive ways to promote your brand while providing relevant and useful information to your target audience. In this article, we have discussed the key benefits of blogging during the COVID-19 pandemic. If you do business blogging strategically, it will accelerate your lead generation and grow your business in a crisis like COVID-19. You should start blogging today if you have not started it yet.

Refer to the below articles for useful information – 

• Top 7 Best WordPress Blog Themes You Must Try Once
• Installing a WordPress Theme – DIY Guide
• How to Create a Blog on WordPress – DIY Guide for Beginners

Credits