Have you ever heard about guest blogging or guest posting? Have you ever considered doing that? Believe me, there is no better way to promote your brand online than guest blogging. And that is why it is one of the best content marketing and SEO strategies followed by many successful bloggers and website owners. In this article, we are going to discuss guest blogging and its benefits, i.e. how it is important for your business.
Guest Blogging
Although guest blogging is one of the most popular inbound marketing strategies, many of you may not be familiar with this term. We all know that blogging is one of the best and most effective ways to drive more traffic to a website. In simple words, blogging is creating an online blog and posting new content regularly. But guest blogging, aka guest posting, is a bit different. As the name suggests, guest blogging is a type of blogging where you write and publish a blog post as a guest on a third-party site or blog. By writing content on another company’s website or blog, you can also promote your brand and generate traffic to your website.
Generally, people do guest posting on similar sites or blogs within their industry in order to –
- Drive more traffic to their own website or blog
- Build domain authority by using external links to high-quality websites
- Improve their brand credibility as well as the awareness
- Creating relationships with others within the same industry
Guest posting is not only beneficial for guest bloggers but also the websites/blogs hosting the guest posts. So if you are planning to write guest posts on others’ websites, you should also consider featuring posts by the guest bloggers on your own website.
Must read – Top 100 Guest Blogging Sites You Should Try.
Benefits of Guest Blogging
Guest posting always helps you spread your brand’s message as well as grow your personal brand. If you are not aware of the benefits of guest blogging, check out the list below –
#1 – Drive More Traffic to Your Site
We all know how important web traffic is for any online business or blog. Whenever it comes to driving more traffic to your website, there is no better SEO strategy than guest blogging. By submitting a guest post on a high-quality website, you will not only get a backlink to your site but also will gain your audience’s interest. If you create a high-quality guest post, you can surely expect a high amount of traffic to your site once the post goes live.
#2 – Increase your Conversion Rate
More traffic always results in more customers and more sales. So if you can drive more traffic to your website, you always have a fair chance to increase your conversion rate. Because when more people visit your website, the better chance you have to turn those visitors into your potential customers.
#3 – Expand Your Personal and Professional Networks
Many years ago, it was extremely difficult to connect with influencers. But guest blogging has made that easy. Now you can easily expand your personal as well as professional networks by submitting guest posts on others’ websites. When you keep writing guest posts for popular websites or blogs, you get to know other guest bloggers and get a chance to connect with them. You can collaborate with them for co-authored posts. And if possible, you can also invite them to submit guest posts to your site or blog.
#4 – Improve Social Media Sharing
Today people are more active on social media channels. And that is why social media sharing is considered one of the best ways to expand your online reach. If you submit your guest post to a site or blog that has plenty of social media activity, there are high chances that your post will be shared over social channels. And if you include infographics in your posts, this will give you 3 times more engagement on social media channels.
The more social shares your post gets, the more audience you attract. As a result, you will get organic traffic from the social media channels by simply submitting a guest post on a high-quality site or blog.
#5 – Increase Your Social Media Followers
With guest blogging, you will not only increase your social media shares but also the count of your social media followers. What happens when you contribute to a high-quality site or blog that is very popular on social media channels? This will help you capture the attention of social media users. If they will like your post, they will visit your social profile and start following you for useful information and regular updates.
#6 – Boost Your Brand Credibility
Do you know that guest posting can help you build your brand trustworthiness? Brand credibility is an important factor that determines the success of your online business. No matter how good your content is, if your audience does not trust your brand, it could be so difficult to turn them into potential customers. People always trust reputed brands. You have to make your target audience believe that your brand has the ability and willingness to deliver what has been promised. By building brand credibility, you can keep your customers for long or maybe forever.
When you submit a guest post to other authoritative sites and blogs, you get a chance to prove your credibility as a reliable source of information. This will make your target audience trust your brand.
#7 – Grow Your Brand Awareness
Today everyone is concerned about brand awareness because it is a vital part of business success. If people do not recognize your brand or they are not aware of it, your business can never be successful. No matter which industry your business belongs to, you have to establish yourself as a recognized brand in your niche. And guest blogging can definitely help you with that. We all know that people often visit authoritative sites and blogs. And when they see your post on those sites, they will come to know about your brand. And if your content is good enough to impress them, they will surely love to explore more about your brand or business.
So how you write a guest post determines whether your target audience will going to love your brand or not. You should not only offer a great piece of content but also include practical tips that may not be available elsewhere. Besides, you should keep your sentences short and easy to read.
Conclusion
Guest blogging (aka guest posting) is, without a doubt, one of the most effective SEO strategies ever. In this article, we have discussed the top 7 benefits of guest blogging. So if you have not started guest posting yet, you should start it today. Write guest posts for others, and invite other bloggers to write guest posts for your website. But make you get associated only with high-quality websites and well-respected bloggers.
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