9 Benefits of WooCommerce Plugin for WordPress
Are you considering running an eCommerce store? Then you must be aware of the fact that it requires a lot of preparation.
The myth is that going from a physical store to online requires a lot of work.
In reality, every year, many eCommerce websites are launched as it is becoming easier and more affordable for retailers to launch their own websites.
But how is this possible?
With the rise of readymade eCommerce platforms like WooCommerce, launching a professional website became so easy for business people.
Used by around 2.3 million eCommerce stores around the world, WooCommerce is especially attractive to new store owners.
You may think that you will need to know the logistics of shipping physical products, including packaging, or choose to partner with a drop shipping company. But, the WooCommerce plugin helps you configure these features for your store and has many help forums to guide you through these company options.
Let us learn more about the top benefits of using Woocommerce as your preferred ecommerce platform!
What is WooCommerce?
Let us discuss some basics about this amazing plugin first
- WooCommerce is a WordPress eCommerce plugin
- It’s easy to create and manage an online store with WooCommerce
- There are several essential features such as inventory and tax leadership, secure warehousing and shipping inclusion, and many more options
Before beginning with the various benefits of WooCommerce plugins, it is worth knowing that WooCommerce currently powers 29% of eCommerce websites worldwide.
According to a development survey, WooCommerce accounts for 26% of eCommerce sites in the US alone. In Canada, WooCommerce market share rises to 37%. And in India, 41% of eCommerce websites are powered by WooCommerce!
WooCommerce also provides you with the option to make your eCommerce website SEO-friendly.
Below are the cool 9 benefits of WooCommerce plugin for your online store.
1. WooCommerce Is Free, Free, Free!
One of the biggest benefits of WooCommerce is that it is free. This toolkit will make selling products online a breeze, and it will cost you nothing. All you have to do is hire WooCommerce developers to install this plugin, and they will spread their magic.
You have to pay for web hosting only. If you’re just starting out, you can opt for eCommerce shared hosting plans from trusted companies like InMotion, Hostgator, or Servint, with prices starting as low as $5 per month.
If you have an existing website, then incorporation will be so easy.
2. WooCommerce Is So Familiar
WordPress supports millions of websites today, and you’ve probably had experience with it before. Since WooCommerce is a WordPress plugin, previous users of the platform will be able to figure out how to use it easily.
If you’ve used WordPress before, you probably won’t have a problem navigating through WooCommerce.
The settings page has the normal WordPress layout and uses tabs at the top. This kind of familiarity means that you will save yourself a lot of time and confusion when it comes to creating your online store.
If you use a more complicated system, you are more likely to get frustrated and give up sooner.
3. Available Functions Are All You Need
WooCommerce comes with all the features that a new web store requires to function
properly, from the list of new products to ordering and billing.
It allows users to sell anything from physical products to digital downloads.
However, the code remains thin through its modular nature, providing only the essential features that users need at a specific time.
This means that WooCommerce will work quickly and reliably with the basic functions, but can be expanded as needed, for which you need help from a professional WooCommerce development company.
WooCommerce’s main features are:
- unrestricted customization
- embedded blogs
- easily manageable product categories
- tags and attributes
- product ratings and reviews
- product classification and filtering
- location customization: currency, language, and units of measure
There is also no limit to the number of products you can sell or images you want to use for each.
4. WooCommerce Looks Very Professional
WooCommerce may be free to install, but that doesn’t mean it doesn’t look professional.
When you hire WooCommerce developers, they take care of your desired customization.
The platform also includes detailed order tracking and customer engagement tools, allowing your customers to view their past orders and get updates on their delivery status. It also comes with different shipping options and tax settings.
When customers see how organized your online store is and how easy it is to pay for products, they will be very impressed.
5. It’s Very Safe
The best thing about WooCommerce and its POS is that it is updated regularly, so you don’t have to worry about any security issues.
Since it is updated on a regular basis, it will always be compatible with the latest versions of WordPress, and you will not experience any bugs.
Automattic (makers of WooCommerce) works with leading experts in the web security industry to constantly monitor the code base for vulnerabilities and push updates and bug fixes faster than ever.
With a great one-click update system, bug fixes and security updates in WooCommerce are super fast and smooth like a breeze.
Also, WooCommerce benefits from the global developer community in terms of new features, faster improvements, and a great community.
6. WooCommerce Facilitates Analytics
If you want to keep track of your eCommerce website, having an analytics tool is essential.
However, analytics can sometimes be quite tricky for people who are just starting to work in the eCommerce business. Many of them do not know the technique behind analytics.
The best thing about WooCommerce is that it makes analysis very simple; its built-in analytics does everything on its own.
Things like sales by date, individual customer statistics, total sales, and average order totals are presented in small pie charts.
You will be able to see how your ecommerce site is doing every day without putting any extra effort into it.
Apart from these, you can easily integrate modern analytics solutions like Google Analytics, Kissmetrics Heatmaps, Sumome Content Analytics quite easily with WooCommerce.
7. WooCommerce Plugin Offers A Lot Of Flexibility
Another great advantage of WooCommerce is that it offers a lot of flexibility. For example, products can be ranked and offer prices assigned at any time of the day.
WooCommerce stores can sell virtual, physical, and even downloadable products.
Additionally, WooCommerce POS solutions offer the ability to accept many types of payments, which makes purchasing items more flexible for your customers.
You can move different items around the page whenever you want, unlike hosted store options like Shopify or Squarespace.
Not only this, you can use custom templates and layouts for particular product pages and different categories using WooCommerce.
8. WooCommerce Has Many Customization Options
One of the best aspects of WooCommerce is that it comes with multiple customization options. This means that your online store doesn’t have to look like everyone else’s.
Currently, WooCommerce has a lot of themes to choose from, so you can definitely find one that you like.
Once you’ve chosen the theme you want, you can start experimenting with colors and styles. Also, if you get assistance from dedicated WooCommerce developers, you can come up with unique website UI’s.
If you get tired of a certain WooCommerce theme, you can always change it.
9. It Even Helps You Do Better Content Marketing!
Content marketing is the buzzword of online marketing right now.
You can target long-tail, hanging keywords with better content, making your website rank higher on Google search engine results pages.
You can also educate your target customers about your niche and help solve their various problems by using engaging content.
When it comes to offering content to your prospects, WordPress is the undisputed leader. A WordPress and WooCommerce integration give you the best of both worlds.
That’s all, folks!
WooCommerce is one of the most favored and widely used ecommerce solutions on the internet today. The same team provides a simple, powerful, and feature-rich digital shopping solution based on the WordPress platform and developed by the same team. WooCommerce is suitable for anyone who wants to sell their products online.
If you are seeking to integrate WooCommerce into your website or are in search of freelance WooCommerce developers to fulfill your project requirements, Toptal is a reputable option to discover a skilled developer for your needs.
That’s all, folks!