Are you in the process of building a new website? From web designing to development and from content creation to making marketing strategies, there is a lot of tasks included in this process. Once your website is live, the time comes to work on the SEO strategy. Keyword Research is one of the most important parts of SEO strategy, and you need a good keyword research tool to do it effectively.
The main purpose of keyword research is to find Google-recommended words and/or phrases relevant to your business or website. To perform keyword research, you need keyword research tools. If you do not have a budget to start off with a paid keyword research tool, you should consider using the free ones. In this article, we are going to discuss the top 5 keyword research tools that will help you find the best keywords for your business website or blog.
Best 5 Keyword Research Tools
Keyword research is very important for digital marketing. It helps you find the popular keywords for specific topics so that you can drive traffic to your website and achieve a higher search engine ranking. Keyword research without using an automated tool is very difficult, or perhaps impossible. So you have to use a keyword research tool to search for the best keywords for your business website or blog. Below is a list of the best 5 keyword research tools you should consider using in 2023:
1. Moz Keyword Explorer
If you want to improve your SEO strategy, you need to do keyword research. Keyword research is the process of finding and analyzing the words and phrases that your target audience uses to search for your products or services online. By doing keyword research, you can optimize your website or blog content for the keywords that have high search volume, low competition, and high relevance to your business.
One of the best tools for keyword research is Moz Keyword Explorer. Moz Keyword Explorer is a comprehensive keyword research tool that helps you discover and prioritize the best keywords to target. It has over 1.25 billion traffic-driving keywords and 170 Google search engines to choose from. You can enter a URL or a keyword and get a detailed analysis, suggestions, and metrics for each keyword. You can also compare keywords, see the SERP (Search Engine Results Page) details, and export your data to CSV files. Moz Keyword Explorer also helps you find keywords in question format, which are useful for voice search and featured snippets.
You can sort keywords by predictive metrics such as Keyword Difficulty, which shows how hard it is to rank on each SERP, and Organic CTR, which shows how likely users are to click on your result. You can also assign your own custom score to keywords based on their importance to your business.
Moz Keyword Explorer is part of the Moz Pro SEO Suite, which offers more features and benefits for your SEO strategy. You can create and manage keyword lists, perform competitive keyword analysis, identify keyword cannibalization, and integrate with other Moz tools such as Rank Tracker and Site Crawl. Moz Keyword Explorer is a powerful tool that can help you do better keyword research in less time and achieve higher rankings and traffic for your website or blog.
To learn more about Moz Keyword Research, refer to this article – Guide to Keyword Explorer.
2. SEMrush Keyword Magical Tool
SEMrush is a complete set of tools to analyze your website’s SEO and perform keyword research. With the help of SEMrush, you can easily write well-optimized content and plan your marketing strategies effectively. It has various features, and Keyword Analytics is one of them. There is a Keyword Magical Tool within Keyword Analytics, an easy-to-use keyword research tool that will help you find the keywords you need for your website content and PPC campaigns. Just enter your keyword and see how it is performing on the internet. You get millions of keyword suggestions that are organized by groups and subgroups. Besides, you can also see a detailed analysis related to your keywords based on the live data.
Although the SEMrush keyword magical tool is available for free to use, you can perform only 10 keyword searches a day. You have to upgrade your free subscription to pro to get unlimited keyword researches every day. So if you want to beat your online competitors, you must try SEMrush. Refer to this article for useful information – How to Use SEMrush for Keyword Research.
3. Google Keyword Planner
When it comes to choosing the best keyword research tool, Google Keyword Planner (formerly known as Google Keyword Tool) is a highly recommended solution. And there is a reason why it is one of the best keyword research tools. The best thing about Google Keyword Planner is that it is absolutely free. All you need to have is just a Google account, that’s it.
With this tool, it becomes easy to find quality keywords for your website content as well as advertising campaigns. Just make a list of keywords, and this tool will help you discover how many people around the world are searching for those keywords. Besides, you can also check the level of competition with those keywords, and get alternative keywords you might think of using.
Google Keyword Planner has been a favorite keyword research tool for many years. It helps you not only when you start a new website but also when you grow and produce more content. Refer to this article for useful information – Ultimate Guide to Using Google Keyword Planner.
4. Ubersuggest Keyword Tool
Another free keyword research tool is Ubersuggest, created by Neil Patel. It is perhaps the best keyword research tool to improve your content marketing. It makes your keyword search a lot easier than ever. Using this tool, you can see how your desired keywords are being explored. Besides, it also suggests other keywords that you may use in developing your content.
Ubersuggest can help you search those keywords that may not be available through Google Keyword Planner. You can check this by yourself. First, check your keywords on Google Keyword Planner. And then, run a Ubersearch search for the same keywords. You can see the difference. Anyway, we do not say that Ubersuggest is better than Google Keyword Planner. You just need a Gmail account to use the Ubersuggest keyword tool.
What we like the most about Ubersuggest is that it is also available as a free chrome extension. By installing the Ubersuggest extension, you can get the most actionable SEO keywords not only in Google search results but also in YouTube and Amazon search results. If you get a keyword research tool as a chrome extension, it makes keyword search easy and much more convenient.
5. Serpstat Keyword Research Tool
Serpstat is an all-in-one SEO platform for professionals. It has various tools not only for keyword research but also for content creation, link building, and much more. It is a first page-oriented platform where you can perform deep competitive analysis. Just type your keyword and see how it is performing. You can check the volume (frequency per month) of the keyword, level of competition, CPC (cost per click), and keyword difficulty (out of 100). Besides, you can also discover all the search terms and phrases that are related to your entered keyword. The Serpstat extension is available for Google Chrome, Mozilla Firefox, and Opera browsers.
There are many other keyword research tools available in the online marketplace that you may consider using.
Conclusion
Using the right keywords will help you generate more organic traffic to your website. In this article, we have discussed the best 5 keyword research tools to find the right keywords for your business website or blog. So which keyword research tool you liked the most, tell us in the comment section below.
